My childhood cereal dreams came true when General Mills came to our team to help launch the new Kelce Mix cereal. We partnered with the brotherly football duo of Travis and Jason Kelce to market this 3 in 1 cereal. With just one 6 minute string out to work from we were able to piece together 10 unique videos that were posted across 7 different social channels, including the Kelce brothers personal instagram accounts.

Along side the Kelce Mix release they also tasked us to market the new limited packaging for their 4 core cereals, labeling them as a Kelce Pick. Below are just some pieces of this large, but very fun campaign!