Agriculture Website Design

The goal of the new website was to increase site traffic and conversions by developing a best in class experience that commands attention and enables site visitors to take the next step (learn more, call a representative, etc).  

One of the struggles was bringing awareness to the companies other business units and to show consumers that the company wasn't just a food business. Consumers that are aware found the old site confusing to navigate and not quite sure where to go when looking for a solution to their specific need. The task was to bring forward an experience that prioritizes ease of navigation and clearly defines solutions that are intuitive for each customer.

Role: Assisted on initial concepting. Implemented the chosen concept to all pages.